Hi all,

Whilst recovering from a bout of "manflu", I caught a documentary on channel 4 called "Tricky Business". The main protagonist of the episode is Ash Arshed, a Glasgow based Entrepreneur who started a company called Flame Multimedia. Really interesting story covering the product, how they segmented and target specific areas of the market, how he pulled a board together and the same board pushed him to expand his target audience in order to grow, the beginning of strategic alliances and partnerships and finally, some refreshing Scottish entrepreneurial flare!

Its available to watch on Channel 4 on Demand by searching for the the name "Tricky Business", try and catch it if you can!

Si