Last week we got to learn about an early stage start-up whose business is based on the 1-for-1 model. In this case, for every nutrition bar sold, a malnourished child in a third world nation or developing country will receive a nutrition pack. The aspiration goes further by having the nutrition pack production based in that third world country hence making a direct contribution to the local economy. While discussing this case in class, we realized that the aspiration can be taken even further by producing and marketing a local health food say within prospering urban centers of a developing economy such as India with part of the profits used to fund nutrition packs for malnourished children within the same country – an idea that the company has already started looking into as a strategy for future expansion. It was also interesting to note that the company uses social media as one of its main channels for marketing. Although there's a strong social agenda in the model, all funding for the project is being privately raised. There is a clear mission to drive healthy financial profits for the stakeholders but at the same time it incorporates a large element of social good which is also measured as part of the overall value of the company. Although the idea of blending a social mission with business is not new, it was certainly interesting to note how globally scaled this business is and how social media is being used directly as a marketing tool to reach the masses. Could models like this help redefine some enterprises (even some public-private partnerships) back home and help us to think BIGGER? Some food for thought at the least :)