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Back in the Burgh!

Wow. It feels like it was just yesterday when I blogged about our first day at Liberty Mutual. Now, in the blink of an eye our time in the U.S. is over and I am back in the Burgh. It was with bittersweet symphony that we packed our things and made for...

Published 28-Mar-2011 12:11 by Sandrine Sienche (2010)

Filed under: Saltire Experience, Boston, sales and marketing, saltire fellowship, ciqual, edinburgh

Social Media and b2b; to be or not to be??

The past three months have been rather busy. In addition to our assigned externship projects, we have also been split into different groups, with team members across different time zones, and given two moreprojects. One of the projects involves Social...

Published 18-Mar-2011 14:21 by Sandrine Sienche (2010)

Filed under: Boston, Babson, sales and marketing, saltire fellowship, Social Media, ciqual, edinburgh

Finding the market in the gap.

Before embarking on the Saltire Fellowship programme, I had the privilege of working in a team to develop a new beer brand for one of Scotland’s premier breweries. The client brief was clear. We were asked not just to identify a ‘gap in the...

Published 06-Mar-2011 20:59 by STEVE TIGAR (2010)

Filed under: sales and marketing, New Product Launch, Brand Invention, Zag invention, Product Development

To leap...

What attracted me to Saltire Fellowship programme were two things, first, the world class learning from a world class institute (especially about sales and marketing) and second, becoming part of a number of diverse and varied networks. Before joining...

Published 01-Apr-2010 0:15 by Mubbasher Khanzada

Filed under: Genzyme, World Class Manufacturing, Lean, Vamosa, sales and marketing, Key learning from Babson, Welltime, meaning of Saltire

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Back in the Burgh!

Social Media and b2b; to be or not to be??

Finding the market in the gap.

To leap...