Fellow - All Comments

re: Conte Partiro....

Jim Duffy — Fri, 16 Apr 2010 07:19:56 GMT

I'll listen to it today.....

re: Conte Partiro....

Sarah McCabe — Fri, 16 Apr 2010 01:39:13 GMT

Great vid...I prefer the Spanish version (Por ti volare) however ;)

Have you heard him sing Schubert's Ave Maria? Goosebumps, everytime!!

Sarah

re: Actual Analytics Secures £900,000 Investment

irene.johnstone — Wed, 14 Apr 2010 13:13:23 GMT

Neil

This is excellent, well done and a fantastic representation of what the SF stands for.

Irene

Social comments and analytics for this post

uberVU - social comments — Sat, 13 Feb 2010 07:31:04 GMT

This post was mentioned on Twitter by iancyclops: New post on my Saltire blog - As the dust settles... - http://splink.me/hGEKwbF0

re: As the dust settles...

Mubbasher — Sun, 31 Jan 2010 22:47:03 GMT

Aha... so you are making more dust, not letting it settle at all!!!

Keep raising the storm.... way to go buddy.

re: Merry Christmas

Ruairidh Henderson — Sun, 20 Dec 2009 22:54:30 GMT

cheers Jim and same to you and the family! Let's hope it's a white one for the kids.

Recovery, GlobalScots and Social Enterprise

Fellow — Wed, 04 Nov 2009 18:51:33 GMT

I've had an extremely busy few weeks, but I wanted to share a few things I have been thinking about

re: Irn-Bru - the secret is out!!

Lesley Sutherland — Tue, 20 Oct 2009 17:23:26 GMT

Ru, you crack me up!

Besides loving our national drink. I enjoyed hearing about Barr's control of their brand, clever marketing and as Anirudh would say...discerning STP!

re: The Spirit of Success

Lesley Sutherland — Tue, 20 Oct 2009 17:20:49 GMT

Martyn, I visited Columba 1400 about a month ago when I was up in Skye (working with Sitekit who are based there). Douglas very kindly made a few introductions for me also; as did Campbell (MD of Sitekit).

I mentioned it to friends on facebook but didn't think to mention here, I don't know why because its an amazing place and an amazing charity.

Jackie, the manager took me round the facility for 2 hrs and her passion for these children is palpable. I had tears in my eyes talking to her. Not just because I'm a bit softy, that's a given but it really moved me how these people struggled every year looking for funding for such an evidentially worthy cause.

It has only strengthened my desire to get involved with a charity when we complete the Saltire programme. Charities are full of passionate, strong people, but are they full of business people??

p.s. loved the poem, I hope to hear it from you in person at the conference, if Burn's night in Boston is anything to go, you'll blow everyone away with your talent!

re: The Spirit of Success

Martyn Tulloch — Wed, 14 Oct 2009 17:24:13 GMT

I wasn’t aware of Arran whisky. It’s great to see a vibrant young Scottish company taking on the big multinationals. I'm looking forward to discovering how Scotland’s newest whisky distillery compares with Scotland’s most northerly whisky distillery. I’ll bring a bottle of HP.

The Arran Malt guys have a couple of Burns’ poems on their site. I’d forgotten about this one, but it’s a beauty:

Here's a bottle and an honest friend!

What wad ye wish for mair?

Wha kens, before his life may end,

What his share may be o' care?

Then catch the moments as they fly,

And use them as ye ought:

Believe me, happiness is shy,

And comes not aye when sought.

Looking forward to catching up at the GlobalScot conference in a few weeks.

re: The Spirit of Success

Ruairidh Henderson — Tue, 13 Oct 2009 18:50:58 GMT

This sounds like a very worthwhile cause. Despite the poverty and hardship throughout the globe we still have some major problems on our own doorstep. I'll check it out.

As an aside, I'll try to bring a bottle of The Arran Malt in December, I think I've found a real gem to rival Highland P and I'll expect an unbiased review!

re: Irn-Bru - the secret is out!!

Ian Stevenson — Fri, 09 Oct 2009 10:05:25 GMT

Gave me a great laugh - love the KA story though.

I had the opportunity to see some of the ads that didn't make it a year or two ago. Great stuff!

re: Stasis

Ian Stevenson — Wed, 07 Oct 2009 13:22:59 GMT

Thanks Jim,

Ian, that's a really interesting point and one I have argued myself about teaching the fundamentals to computer scientists and engineers.

However, while all the "classic" principles may hold true, I think there are a lot of new ones to learn and understand too. In Computer Science, the scale needed for todays systems is a whole subject unimagined when I was at University.

Equally I suspect some aspects of "new" marketing have become subjects in their own right. Content generation and social media (blogs, twitter, facebook), inbound marketing and interactive content all have wrinkles that the "classic" world didn't have to deal with. How do you react do when your customers are badmouthing you? How do you generate content that people will share, creating a viral effect? I'm not sure that people with "classic" experience are instinctively doing the right things in these situations. Ford's viral attempts have largely failed. The Guiness Book of Records recently had PR disaster responding to negative feedback too. Maybe that's just bad practice rather than lack of understanding...

re: Stasis

Ian Webster — Wed, 07 Oct 2009 09:37:34 GMT

You're right, of course, but there's probably a good and a bad reason for this bias in teaching.

The bad - clearly the people teaching the marketing courses are not the right people to understand new media.

The good - if you understand it properly, I believe "classic" marketing gives you the tools you need to work through "digital marketing". It would be nice if the students didn't have to make the effort to work this out themselves, but the basics of segmentation; understanding what your customer's costs and benefits are; thinking about where best to engage your customer in conversation - I think - are still the building blocks.

re: Stasis

Jim Duffy — Tue, 06 Oct 2009 19:52:39 GMT

I enjoyed this Ian....

Business model, context, dynamics...almost 'in the moment' with your business in the part of the sea it performs within...

Thanks, Jim