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  • More Babson Takeaways

    Here are some more bullet-point takeaways from my enlightening time at Babson: · When designing experiences, keep in mind that people love choice, personalization, and rituals · We may think we do a good job of understanding our customers’ viewpoint, but there is often an opportunity...
    Posted to Fellow by Jeff Conley on 05-Nov-2012
    Filed under: Leadership, Babson, Strategy, marketing, customer, pricing
  • Leaving ripples at IBM

    My time here at IBM is almost over. Tomorrow I hand back the thinkpad, ID badge and office key. Working in the Hardware Global Supply chain probably would not have been my first choice (if I had been given a choice!), but at the end of three months I feel that I have learnt a lot more than the intricacies...
    Posted to Fellow by Rebecca Ewing (2010) on 24-Mar-2011
    Filed under: babson college, IBM, Strategy, Sword Ciboodle
  • The End

    As I write this I am sitting in Glasgow eating my last Devil Dog. My body clock says it is next Saturday…… The last week in NYC definitely proved to be the most frantic of all as I juggled the completion of the global marketing plan with saying goodbye to friends and coworkers, last minute...
    Posted to Undergraduates by Christopher Jones on 06-Sep-2010
    Filed under: Marketing, Strategy, Lab49, New York, University of Glasgow, Aeronautical Engineering, Christopher Jones
  • He came. He saw. He played ultimate frisbee

    In the words of one of my favourite sports announcers of all time…business really has picked up both in and out of Lab49 Tower. The finishing touches are being applied to both the global marketing plan and my website content, with our final presentation slated in for Friday morning. I have also...
    Posted to Undergraduates by Christopher Jones on 01-Sep-2010
    Filed under: Marketing, Strategy, Lab49, New York, University of Glasgow, Aeronautical Engineering, Christopher Jones, Wrestling
  • The 2 months the rest of my life will have to live up to

    Capital Markets, Agile Project Management, Marketing, Networking, Caution Cards, Devil Dogs, Strategy Consulting, Financial Services, Hero Sandwiches, Conference Calls and much more. All fixtures of my last 7 weeks and all things I knew little to nothing about 7 weeks and 1 day ago… Every major...
    Posted to Undergraduates by Christopher Jones on 28-Aug-2010
    Filed under: Marketing, Strategy, Lab49, New York, University of Glasgow, Aeronautical Engineering, Christopher Jones
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